Star Valley Health Case Study

expanding brand awareness to improve rural health outcomes

BRBG is partnering with Wyoming-based Star Valley Health to communicate its mission of improving rural health outcomes. This nationally recognized healthcare provider delivers a wide range of services through urgent care centers, physician clinics, and a critical access hospital.

Objectives:

Star Valley Health recognized the need to expand their reach and develop stronger strategies to inform local communities about their comprehensive services.

Our goal was to position Star Valley Health as the leading healthcare provider in Western Wyoming. Working as a distributed team spanning from Seattle to Miami we began our engagement with only an existing logo and a limited brand style guide.

Fortunately, they had several strong assets: caring and experienced physicians, state-of-the-art medical technology, strategic partnerships with specialized services in larger cities, and deep involvement in their community.

Outcome:

SVH now has a fresh identity that is consistent across all marketing touchpoints. It’s easily recognized throughout all of their regional locations. We are working to showcase their informed and caring staff, treatments, and healthy programs by whatever means necessary. The people living in Star Valley are learning they have local care they can trust.

Deliverables:

Brand Refresh

Brand style guide – updated & expanded style guide (19 pages)

Collateral Design

Sales and marketing materials – Business cards, letterhead, envelopes, brochures, rack cards, and signage

Campaign Design

Print ads – multiple newspaper publications
Digital ads – multiple sizes for ads & banners
Social media images – Instagram, Facebook, Twitter/X

Website Design Refresh

Template UI/UX design – Refreshed home and secondary page templates

Video Design

Explainer videos – 30-second spots to introduce new services

Strategic Collaboration

Weekly meetings with a distributed team – coordinate and create cohesive, impactful campaigns

A professional, friendly image is essential to the public perception of Star Valley Health and you’re really helping us accomplish that. I know you’ve been in the industry for a long time and are applying that experience to this work. That is very valuable.

Dan Hinmon | V.P. Marketing for SVH

MemberCare Branding & Campaign

30 Second Campaign Video

To address rising healthcare costs, Star Valley Health introduced a subscription care model for small businesses.

BRBG supported the work from naming and brand design through campaign launch. This short video explains the benefit clearly and builds early awareness.

See Video in the Wild

MyChart Campaign

30 Second Campaign Video

This 30 second spot introduces a convenient and secure way for patients to access their medical records, communicate with healthcare providers, schedule appointments, and manage their health care from any device.

See Video in the Wild

Women's Health Campaign

Empowering Women Who Lead Family Health Decisions

Because women influence nearly 80% of family healthcare decisions, Star Valley Health focused this campaign on reaching and educating women across the community.

The 15-month effort delivered reliable, up-to-date health information through an integrated mix of print, digital ads, billboards, and a monthly eNewsletter.