Expanding the Pie
our mission
We believe meaningful missions have a story to tell. We also believe great stories are crafted when you expand opportunities for all stakeholders involved in your mission.
With decades of visual AND relational communication experience, we can help you build sustainable long-term success with our pie-expanding strategy.
Stakeholder vs Shareholder Approach
Stakeholder Benefits
Beyond being the right thing to do, taking care of all stakeholders involved in your venture has proven benefits. Stakeholders who feel valued and supported are more likely to invest their efforts in your mission.
Better collaboration, productivity, loyalty, creativity, and innovation are just a few of the benefits those efforts produce. It’s how enduring and talked-about brands like Patagonia, Ben & Jerry’s, and Bob’s Red Mill were built.
Shareholder Approach
Financial investors are prioritized and rewarded ABOVE everyone and everything else.
Stakeholder Approach
Customers, employees, suppliers, community, environment, and shareholders are rightly prioritized.
Motivation #1
Complaining about exploitative and extractive capitalism does nothing to change it.
Motivation #2
Long-term sustainable success needs more than a marketing strategy and great creative.
be the change you want to see in the world
BRBG Manifesto
For years, we’ve had a primal frustration with distorted, profit-at-any-cost capitalism. There are countless reasons, but complaining doesn’t change anything.
That said, many authentic brands are creating REAL and GOOD solutions but overlook hidden issues holding them back. Our mission is to help more of them thrive.
the collective
about brbg
Be Real Be Good is a collective of values-driven strategists and creatives on a mission to champion stakeholder brands that offer real stuff and good intentions.
From our origins over 30 years ago as Red Barn Design, our journey has led us to a much bigger realization we call our “Titanic Observation.” To help our Clients genuinely thrive, we need to delve deeper than just the visual tip of the iceberg. Long-term brand success needs more than a marketing strategy and great creative.
Seeing the wider picture, we believe real growth comes from a compelling mission that is bigger than next quarter’s profit earnings. It’s about creating something worthwhile, something that resonates with everyone involved—customers, employees, suppliers, the community, the environment, and yes, even shareholders. When these stakeholders are valued over sheer profit, we know the profit will naturally follow.
Our services encompass a holistic approach to marketing combined with relational intelligence, designed to identify and smooth out any friction between your people, processes, and platforms.
Aim above morality.
Be not simply good, be good for something.
Let’s build something real and good together!
contact the collective
Do you offer solutions that benefit humanity?
Let’s find out if we can collaborate on your mission that matters.