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we design your customer’s experience

our solutions

We help you become truly customer-centric with our holistic approach to marketing and deep understanding of relational dynamics at every customer touchpoint.

communication | visual + relational

Our Expertise

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AuthenticBranding

To attract and retain loyal, long-term super fans, you need authentic branding built on a true mission that reflects your vision, values, and, most importantly, actions.

AuthenticBranding

  • Market Research
  • Brand Auditing
  • Value Proposition Clarification
  • Positioning & Messaging
  • Visual Identity (creation or refresh)
  • Style Guide (creation or expansion)
  • Application (all channels/collateral)
  • Watchdog (managing consistency)

Purpose-DrivenContent Creation

To nurture your audience's trust and propel conversions, you need useful, high-quality content crafted to deliver solutions for their pain points or desires.

Purpose-DrivenContent Creation

  • Customer Research & Surveys
  • Persona Creation
  • Customer Journey Mapping
  • Keyword Research
  • Content Auditing
  • Content Alignment & Creation
  • Editorial Calendar Development
  • Visual Storytelling
  • Ongoing Optimization and Iteration

Holistic MarketingCampaign Strategy

To direct your customer's journey, you need a comprehensive marketing approach to identify the right content, channels, tactics, and timing for your solution.

Holistic MarketingCampaign Strategy

  • Customer, Competitor, & Industry Research
  • SWOT Analysis
  • SMART Goals Development
  • Omnichannel Marketing Plan
  • Digital Marketing Strategy
  • Customer Experience (CX) Plan
  • Creative Assets Development
  • Internal Team Training Plan
  • Implementation Timeline

Consistent & CompellingCollateral Design

To clearly communicate your solutions, you need well-designed marketing materials that create a unified visual and messaging experience for your audience.

Consistent & CompellingCollateral Design

  • Corporate Identity Materials
  • Digital Marketing Assets
  • Educational and Support Materials
  • Event Materials
  • Presentation Slide Decks
  • Packaging and Merchandising
  • Environmental Graphics and Signage

Conversion-FocusedWebsite Design

To deliver value with every click or swipe, your marketing hub needs to be fast-loading, easy to navigate, beautiful on every device, and rich with SEO content.

Conversion-FocusedWebsite Design

  • Useful Content w/Clear Value Proposition
  • Intuitive, User-Centric Design (UI/UX)
  • Strong Calls-to-Action (CTA)
  • Effective Lead Capture
  • Trust Signals (reviews, testimonials, etc.)
  • Responsive Design on all Devices
  • Fast Loading Page Speed
  • Optimized for SEO
  • Analytics and Conversion Tracking

CX PlanExperience Design

To elevate your customer's experience, you need inspired team players, efficient processes, and user-friendly platforms at every operational level.

CX PlanExperience Design

  • Customer Research & Surveys
  • Customer Journey Mapping
  • Persona Creation
  • Alignment Across Touchpoints
  • Employee Training Materials
  • Process and Platform Surveys
  • Culture and Leadership Surveys
  • Continuous Improvement from Feedback

Titanic EvaluationsWorkshop Facilitation or Sounding Board session

To improve your brand experience, you need a trusted outside partner who can help you navigate the hidden friction points below the iceberg waterline.

Throughout our 30+ years of marketing experience, our clients have shared how often they value our input clarifying issues, bringing fresh perspectives, and offering effective recommendations.

Your challenges we can help with:

  • MVV (mission, vision, and values) creation or refresh
  • Value Proposition refresh
  • Product or Market repositioning
  • SWOT (strengths, weaknesses, opportunities, threats) analysis and recommendations
  • facilitating organizational purpose with key stakeholders

Our approach might look like:

Our engagement can be structured to fit your unique challenge.

It could be workshopping a specific problem or helping develop a long-term strategic plan or initiative. It could also be a concentrated, deep-dive focused on exploring new opportunities or goals.

Design

Messaging

Positioning

Value Proposition

Company Culture

Mission, Vision, Values

Titanic observations

to move you forward,
we look below.

We help you navigate the hidden friction points that negatively impact – or sink – the results from even the most creative campaigns. Sustainable, long-term brand success requires more than a marketing strategy and great creative.

See Our Titanic Observations

every touch matters

holistic marketing

We help create authentic and consistent brand experiences by expanding beyond the marketing department silo to develop an organization-wide strategy.

More Details Soon

Integrated

We create purposeful messaging and consistent design across all your audience channels and touchpoints.

Performance

We help you evaluate the success of marketing efforts using a wide range of financial and non-financial metrics.

Internal

We help clarify and communicate your organization’s mission, vision, and values to your employees, contractors, and partners.

External

Our strategy involves building long-term, mutually beneficial relationships with all stakeholders that engage with your mission.

People

Investing in your employees ensures that customers receive knowledgeable, efficient, and friendly service, leading to a more satisfying customer experience.

Processes

Streamlining processes enables faster response times, higher accuracy, and more reliable service delivery, enhancing overall customer satisfaction.

Platforms

Implementing robust, user-friendly digital platforms delivers seamless, personalized experiences, and real-time support, ensuring customers receive timely and relevant information and services.

Everything is connected

Relational Intelligence

We help create a unified and seamless customer experience by helping you identify hidden friction points between your People, Processes, and Platforms.

More Details Soon

We start small with a big approach

Our Approach

After 30 years of industry experience, we have found the best approach to growing successful, consistent brands, includes these three factors:

Research & Discovery

We invest the necessary upfront time to really understand your organization’s objectives. Before any strategy can be implemented, fundamentals need to be defined. Fundamentals like your why, who, what, where, and when. Developing messaging and designing solutions for misunderstood problems is a waste of everyone’s resources.

No Ego Collaboration

We actively listen, ask questions, and might even push back a little as we partner together to determine and execute the best ideas. Rather than disappear and come back with a “big reveal”, we believe dropping the egos and communicating well throughout the process helps eliminate unwanted drama and delivers better solutions.

Start Small and Iterate

We start with small wins over low-hanging fruit (rather than a resource-intensive monster initiative). Then, we build on that success over time. It's a more effective use of everyone’s time and money. As new data is learned, we evaluate and make any necessary revisions to improve. Rome wasn’t built in a day. Neither are successful brands.

The Snow Thinker

Let’s build something real and good together!

contact the collective

Do you offer solutions that benefit humanity?
Let’s find out if we can collaborate on your mission that matters.

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