we design your brand experience
our solutions
We help you become truly customer-centric with our holistic approach to marketing and deep understanding of relational dynamics at every customer touchpoint.
communication: visual | strategic | relational
Our Expertise
AuthenticVisual Branding
AuthenticVisual Branding
- Visual Identity (creation or refresh)
- Style Guide (creation or expansion)
- Application (all channels/collateral)
- Watchdog (managing consistency)
- Market Research
- Brand Auditing
- Value Proposition Clarification
- Positioning & Messaging
Purpose-DrivenContent Creation
Purpose-DrivenContent Creation
- Customer Research & Surveys
- ICP & Persona Creation
- Customer Journey Mapping
- Keyword Research
- Content Auditing
- Content Alignment & Creation
- Editorial Calendar Development
- Visual Storytelling
- Ongoing Optimization and Iteration
Holistic MarketingCampaign Strategy
Holistic MarketingCampaign Strategy
- Customer, Competitor, & Industry Research
- SWOT Analysis
- SMART Goals Development
- Omnichannel Marketing Plan
- Digital Marketing Strategy
- Customer Experience (CX) Plan
- Creative Assets Development
- Internal Team Training Plan
- Implementation Timeline
Consistent & CompellingCollateral Design
Consistent & CompellingCollateral Design
- Corporate Identity Materials
- Digital Marketing Assets
- Educational and Support Materials
- Event Materials
- Presentation Slide Decks
- Packaging and Merchandising
- Environmental Graphics and Signage
Conversion-FocusedWebsite Design
Conversion-FocusedWebsite Design
- Useful Content w/Clear Value Proposition
- Intuitive, User-Centric Design (UI/UX)
- Strong Calls-to-Action (CTA)
- Effective Lead Capture
- Trust Signals (reviews, testimonials, etc.)
- Responsive Design on all Devices
- Fast Loading Page Speed
- Optimized for SEO
- Analytics and Conversion Tracking
brand | employee | customerExperience Design
brand | employee | customerExperience Design
- Brand Experience (BX) Strategy
- Customer Experience (CX) Strategy
- Employee Experience (EX) Strategy
- Customer Journey Mapping
- Employee Journey Mapping
- Customer Research & Surveys
- Culture and Leadership Surveys
- Process and Platform Surveys
- Employee Education Materials
Titanic EvaluationsWorkshop Facilitation or Sounding Board session
To improve your brand experience, you may need a trusted outside partner to help navigate the hidden friction points below the iceberg waterline.
Throughout our 30+ years of marketing experience, our clients have shared how often they value our input – clarifying issues, bringing fresh perspectives, and offering effective recommendations.
Your challenges we can help with:
- MVV (mission, vision, values) creation or refresh
- PPP (people, processes, platforms) alignment
- Value Proposition refresh
- Product or Market repositioning
- SWOT (strengths, weaknesses, opportunities, threats) analysis and recommendations
- Facilitating organizational purpose with key stakeholders
Our approach might look like:
Our engagement can be structured to fit your unique challenge.
It could be workshopping a specific problem or helping develop a long-term strategic plan or initiative. It could also be a concentrated, deep-dive focused on exploring new opportunities or goals.
Design
Messaging
Positioning
Value Proposition
Company Culture
Mission, Vision, Values
Titanic observations
to move you forward,
we look below.
We help you navigate the hidden friction points that negatively impact – or sink – the results from even the most creative campaigns. Sustainable, long-term brand success requires more than a marketing strategy and great creative.
every touch matters
holistic marketing
We help create authentic and consistent brand experiences by expanding beyond the marketing department silo to develop an organization-wide strategy.
Internal
We clarify and communicate your mission, vision, and values to increase team alignment, collaboration, and engagement.
Integrated
We craft consistent brand experiences across every audience touchpoint, ensuring a cohesive customer journey.
Relationship
Our strategy involves building long-term customer connections to grow loyalty and brand advocacy.
Societal
We help align your values with social or environmental issues, strengthening emotional connections with your brand.
Performance
We help you evaluate the success of marketing efforts using a wide range of financial and non-financial metrics.
People
Investing in your employees ensures that customers receive knowledgeable, efficient, and friendly service, leading to a more satisfying customer experience.
Processes
Streamlining processes enables faster response times, higher accuracy, and more reliable service delivery, enhancing overall customer satisfaction.
Platforms
Implementing robust, user-friendly digital platforms delivers seamless, personalized experiences, and real-time support, ensuring customers receive timely and relevant information and services.
Everything is connected
Relational Intelligence
We help create a unified and seamless customer experience by helping you identify hidden friction points between your people, processes, and platforms.
We start small with a big approach
Our Approach
After 30 years of industry experience, we have found the best approach to growing successful, consistent brands, includes these three factors:
Research & Discovery
We invest the necessary upfront time to really understand your organization’s objectives. Before any strategy can be implemented, fundamentals need to be defined. Fundamentals like your why, who, what, where, and when. Developing messaging and designing solutions for misunderstood problems is a waste of everyone’s resources.
No Ego Collaboration
We actively listen, ask questions, and might even push back a little as we partner together to determine and execute the best ideas. Rather than disappear and come back with a “big reveal”, we believe dropping the egos and communicating well throughout the process helps eliminate unwanted drama and delivers better solutions.
Start Small and Iterate
We start with small wins over low-hanging fruit (rather than a resource-intensive monster initiative). Then, we build on that success over time. It's a more effective use of everyone’s time and money. As new data is learned, we evaluate and make any necessary revisions to improve. Rome wasn’t built in a day. Neither are successful brands.
Let’s build something real and good together!
let's talk!
Do you offer solutions that benefit humanity?
Let’s find out if we can collaborate on your mission that matters.