Be Real. Be Good.
But what does that even mean?
In recent decades, the definitions of “real” and “good” have taken multiple hits, especially in the business sector. The 1980s ushered in a new style of leadership, one fixated on short-term financial gains and aggressive tactics to make it happen. This approach spread rapidly through boardrooms and C-suites nationwide, driven by a single goal: maximizing shareholder profits.
However, this singular focus often came with a cost. The primary stakeholders (customers, employees, and vendors) who helped generate these profits were left shortchanged. They experienced reduced service and support, lower-quality products, diminished compensation, and more. Meanwhile, secondary stakeholders (the local communities and surrounding environment) suffered lasting negative consequences from these short-term strategies.
Simon Sinek’s thoughts on this behavior.
In this four-minute video excerpt, Simon highlights the distorted economic philosophy, leadership style, and business strategy that took root during the 1980s (or, as many recall, the “greed is good” decade).
We couldn’t have said it any better…
We believe this “new behaviors in business” is a root cause for many of our nation’s health, social, and environmental challenges. The real question is: what can be done about it?
We want to reform capitalism, not eliminate it. It’s a good system, but it’s very, very broken.
Idealists without Illusions.
Many issues are worth criticizing, such as predatory pricing, bait-and-switch advertising, hidden fees, planned obsolescence, and complicated phone trees. But, complaining does nothing to change these issues.
Having said that, we have no illusions about the time it will take to change minds, hearts, and behaviors, nor our microscopic impact attempting to move the macroeconomic needle. Reforming capitalism is an overwhelmingly difficult task that requires a generation of new thinking (and possibly a return to Adam Smith’s economic vision). We fully accept that we have no control over brands that put shareholder profit above everyone and everything else.
However, we do have “control” over a small area overlapping with what truly “matters” to us.
All our focus in one direction over a long time.
This is where we choose to focus our expertise and influence. Because a growing number of trusted brands are seeing the benefits of a stakeholder-focused approach.
Our mission is to amplify their stories through effective marketing.
Effective marketing, however, is bigger than the marketing department. It’s an approach that truly places the customer experience at the center of all organizational decisions, operations, tactics, and, yes, marketing.
We can assess every customer touchpoint, from mission to marketing. Our Titanic Observations help you identify and navigate the hidden friction points that can undermine—or even sink—the success of your most creative marketing campaigns.
We then design seamless customer experiences built on trust. We achieve this through our holistic marketing approach and a deep understanding of the relational dynamics between your audience and the people, processes, and platforms that interact with them.
Every touch matters because everything is connected.
Holistic Marketing
Every touch matters
Our holistic marketing approach helps create authentic and consistent brands by expanding beyond the marketing department silo to develop an organization-wide strategy.
Relational Intelligence
Everything is connected
Our deep understanding of relational dynamics helps create a unified “customer experience” by identifying hidden friction points between People, Processes, and Platforms.
BRBG is a collective of like-minded creatives and strategists. We are on a mission to help other meaningful missions communicate their value to a world hungry for real and good solutions.
Do you have a mission that matters?
Let’s start amplifying your story today. Contact us now!
