Providence Federal CUCase Study

Refreshing a brand that provides financial care for healthcare workers

BRBG is partnering with Portland-based Providence Federal Credit Union to communicate its mission of enhancing its members’ financial health. This tech-forward CU serves its care worker members with free financial counseling and customized banking products.

Objectives:

When we began with PFCU, they had an existing brand, but there were issues with design consistency and brand recognition. The objective of the brand refresh was to update the look and feel of their member-facing information, especially their website.

Outcome:

PFCU now has a consistently represented brand that is recognizable and creative. All member-facing materials, both print and digital, are unified and consistent. And, we created a robust brand style guide that ensures all 3rd party platforms and partners visually represent PFCU with accuracy.

We continue to encouraging their marketing department to pursue a holistic approach by partnering with other departments. Their best strategy will involve tracking their member experience from the first touch to long-term member care.

Deliverables:

Brand Refresh

Brand Style Guide – updated & expanded style guide (22 pages)

Collateral Design

Sales and Marketing Materials – Business cards, letterhead, envelopes, brochures, and posters

Campaign Design

Ad Campaign Design – Print and digital to introduce new products and services

Social Media – Image design

Website Design

Template UX/UI Design – Redesigned home, secondary, & blog page templates
Content Design – All content, including 3rd party tool integrations stylized to match brand guidelines.

Website Development

WordPress Gutenberg – Developed with WP native Gutenberg. 3rd party platforms integrated: online banking, loan apps, ATM locator, calculators, chatbot, auto search, & Google Translate

Video Design

New Services – Multiple spots to introduce and explain new services
Online Banking Tutorials – Short tutorials showing the new online banking functionality

Strategic Collaboration

Distributed Team Meetings – Met with marketing director and 3rd party partners to coordinate, create, execute, or recommend solutions regarding design, development, marketing campaigns, processes, and platforms

Sally brings her creative and dynamic energy into every project. She sparks incredible inspiration and magically enhances the ultimate result. She is part of our team, collaborator, and cheerleader!

Carolyn Mah | V.P. Marketing