Providence Federal Credit Union

Brand Refresh|Marketing Strategy & Campaigns|Collateral Design|UX/UI Design|Site Development

pfcu case study

A Tech-Forward Credit Union in Portland

Providence Federal Credit Union’s primary challenge was that much of banking has moved online, and they need to swim more confidently in these deep and complex waters.

Another goal of theirs that really caught our eye was the desire to reach out to UDW, a union of care workers in Southern California. Many of the union members were completely unbanked, with little access to solid banking products (like free checking accounts or low-interest loans) or sound financial advice.

The timeline for launching credit union access for the new potential UDW membership was aggressive, to say the least. Initially, part of our job was reassuring them that what they wanted to do was possible.

2021 Annual Report

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Icons for Services

Website Videos

New Website Campaign

3-minute video introducing all of the new benefits and features that will be available on the new website.

Digital Banking Upgrade Campaign

45-second video introducing all of the new benefits and features that will be available on the new digital banking platform.

Digital Banking Tutorial Videos

Sally brings her creative and dynamic energy into every project. She sparks incredible inspiration and magically enhances the ultimate result. She is part of our team, collaborator, and cheerleader!

Sally brings her creative and dynamic energy into every project. She sparks incredible inspiration and magically enhances the ultimate result. She is part of our team, collaborator, and cheerleader!

Lobby Digital Displays

pfcu promo early direct deposit
promo financial wellness
promo site launch
pfcu promo auto loans

Campaign images for all Digital marketing channels

digital ad grouping

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