HELPcare Case Study
brand design for a proactive approach to primary healthcare
- Brand Design
- Collateral Design
- Website Design
- Strategic Collaboration
BRBG is partnering with Minnesota-based HELPcare to communicate its innovative mission of proactive healthcare. The growing chain of preventative healthcare clinics delivers holistic, unhurried primary care through an affordable membership with no per-visit charges.

Objectives:
HELPcare needed a whole new brand design, from the ground up.
Outcome:
The centerpiece of their marketing is their helpcare.health website, which functions as a place to disseminate information as much as it functions as a living room where the community they are building gathers; to share stories, relate to struggles, share recipes, and shore each other up in the face of resisting an unhealthy food culture.
Deliverables:
Brand Design
- Logo Design – multiple iterations for various uses
- Brand Style Guide – 5 page document
Collateral Design
- Sales and Marketing Materials – Business cards, letterhead, envelopes, flyers, posters, tradeshow booths and signage
Website Design
- Template UX/UI Design – Redesigned home, secondary, & blog page templates
- Content Design – All content, including 3rd party tool integrations stylized to match brand guidelines.
Strategic Collaboration
- Distributed Team Meetings – Met with leadership and 3rd party partners to coordinate, create, execute, or recommend solutions regarding design, campaigns, processes, and platforms
The Be Real Be Good team was fantastic. They sought to deeply understand our vision and distinctive approach, as well as the feel we wanted to create: Norman Rockwell meets The Jetsons. They developed a brand representation that reflects the essence of HELPcare and HELPcare Clinic. It helped us establish credibility and also laid the foundation for growth. Working with BRBG was one of our most important investments as a startup.
Lee Aase| Founder & CEO
A Growing Chain Of Preventative Healthcare Clinics In Minnesota
The Founders of HELPcare and HELPcare, Lee Aase and Dr. Dave Stroebel, were troubled by the state of healthcare in our country, so they decided to create a subscription-based, “Jetsons tech meets Norman Rockwell vibe” health care system in Minnesota.
From the start, Lee and Dave wanted to collaborate. The trust HELPcare has extended to us as we have developed their visual brand is so appreciated. Honestly, we would do anything for these guys.
The centerpiece of their marketing is their helpcare.health website, which functions as a place to disseminate information as much as it functions as a living room where the community they are building gathers… to share stories, relate to struggles, share recipes, and shore each other up in the face of resisting an unhealthy food culture.
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