HELPCare Clinics

Brand Design|collateral design|UX/UI Design| strategic collaboration

A Growing Chain Of Preventative Healthcare Clinics In Minnesota

The Founders of HELPcare and HELPcare, Lee Aase and Dr. Dave Stroebel, were troubled by the state of healthcare in our country, so they decided to create a subscription-based, “Jetsons tech meets Norman Rockwell vibe” health care system in Minnesota.

From the start, Lee and Dave wanted to collaborate. The trust HELPcare has extended to us as we have developed their visual brand is so appreciated. Honestly, we would do anything for these guys.

The centerpiece of their marketing is their helpcare.health website, which functions as a place to disseminate information as much as it functions as a living room where the community they are building gathers… to share stories, relate to struggles, share recipes, and shore each other up in the face of resisting an unhealthy food culture.

(Retro) Paper Newsletter

As we were developing the HELPcare brand for both an online community and metabolic health coaching service and a related direct primary care clinic, the Be Real Be Good team was fantastic. They sought to deeply understand our vision and distinctive approach, as well as the feel we wanted to create: Norman Rockwell meets The Jetsons.

They developed a brand representation that reflects the essence of HELPcare and HELPcare Clinic. It helped us establish credibility and also laid the foundation for growth. Working with BRBG was one of our most important investments as a startup.

Lee Aase| Founder & CEO