Chaotic Kitchens Case Study

Designing a lock-down project from the heart

We created Chaotic Kitchens in response to the initial Covid-19 shutdown to help people in everyday kitchens learn how to prepare tasty and healthy meals. CK guides people through an efficient meal planning process and shopping list organization to save time and money.

Objectives:

When Covid-19 lock-down began, we realized many people didn’t know how to plan, shop, or cook for themselves. We wanted to create easy, accessible ways to teach these skills to people who weren’t comfortable in their own kitchen or a grocery store and had no idea where to begin.

Outcome:

We created a complete, educational system for people to learn, either through online courses, or via live Zoom tutorials. We also offered our customizable shopping list and multiple cookbooks.

Deliverables:

Brand Design

Logo Design

Website Design & Development

Website UX/UI Design – Home, secondary, landing, and blog page templates
Website Development – WordPress + Elementor

Online Course Creation

How to Plan, Shop, and Cook for Life – Eight short sessions packed into an hour-long course (hosted on Teachable.com)
Cookbook Design – Six, 20 recipe PDF cookbooks

Video Creation

Course Videos – Eight videos (7-8 minutes)
30-Second Ads – Two Instagram videos (30-seconds)

Social Media

Instagram

I was really pleased with how well it all went... didn’t feel overwhelmed. I felt excited to make the meals. I didn’t spend as much money and I hardly have any waste. I found it really helpful and valuable. (Enjoying the spinach bacon salad as I type!) People don’t know how to do this and it’s amazing because you are so passionate about food!

Emily Mesa